Discover Hoi An with Jacko’s travel guide—tailored suits, street food, lanterns & beaches. Plan your trip with Vietnam Visa Express.
G’day, mates. It’s Jacko here, writing to you from a quiet café in Hoi An.. The midday sun is filtering through the paper lanterns strung above me, casting playful shadows on my table. There’s a faint hum in the air—the mix of bicycle bells, laughter, and the sizzle of street-food woks drifting nearby. A warm breeze carries the scent of lemongrass and wet stone after the morning rain.
This isn’t a postcard moment. This is real. This is life here in Hoi An. If you’ve been craving more than just another tourist stop—if you truly want to feel a place—then you’ve got to make your way here. And trust me, getting the paperwork sorted is easy as pie with Vietnam Visa Express. A few clicks, and you’re good to go. Now, grab yourself a drink as I take you through this magical place.
The Living Heritage of the Ancient Town
Walking into Hoi An Ancient Town feels like stepping into a story that’s still being written. The streets wear their history well, with golden-yellow walls that look like they’re kissed by the sun even when it’s cloudy. It’s peaceful, but not quiet—there’s life here. Small shops buzz with activity, selling hand-painted wares and fabrics that ripple gently in the breeze.
The Japanese Covered Bridge was the first thing to stop me in my tracks. It’s not just a bridge; it’s a passage back in time. The wood creaks softly underfoot, and as I leaned on the ancient railing, I felt like I could almost hear the footsteps of the traders who once crossed it.
Kids weave through the alleys chasing each other, their laughter blending with the low hum of conversations between street vendors. You feel welcome here. It’s like the town itself opens its arms to you, dripping in charm and authenticity at every corner.
If you’re searching for “the cultural soul of Vietnam,” this is where you’ll find it.
Beaches That Rebuild You

When we’d had our fill of threading the narrow, story-filled streets, my fiancée and I made our way to the coast. It’s just a short ride to An Bang Beach, but what a ride—fields of rice paddies flash by, interspersed with glimpses of grazing buffalo under the blue expanse of sky.
At the beach, the sand was warm, but not too hot, under my feet. There was a rhythm to it all—the waves chasing each other onto the shore, the coconut trees swaying in agreement. Hoi An beaches have this raw, untouched beauty. You won’t find crowds scrambling for umbrellas like on the Goldie back home.
Sitting there, it felt like the ocean knew how to pull your worries away. One wave at a time, it washed over me, leaving nothing behind but stillness. If you love nature as much as I do, stop scrolling for ‘relaxing beaches near Hoi An.’ You’ve just found them.
The Art of Tailoring a Memory
I’ll admit it—I wasn’t expecting much when my fiancée dragged me into one of the best tailor shops in Hoi An. But just minutes inside, I realized this wasn’t about clothes; it was about creating something that told a story. 
The shop smelled of new fabric and cedarwood. The tailor, a small man with sharp eyes and soft hands, nodded as I described what I wanted. He listened. Properly listened. His fingers measured with precision, almost as if he was sculpting more than marking.
A day later, I tried on a suit that fit better than anything I owned. But it wasn’t just that—it made me feel different, like Hoi An had given me a new layer of confidence to carry home. My fiancée’s gown? Stunning. Midnight-blue silk that reflected the lantern lights perfectly when she twirled on the street later.
Tailoring here isn’t just shopping—it’s collaboration. It’s taking a piece of Hoi An with you.
Flavors to Make You Feel Whole
If there’s one thing to indulge in fully here, it’s the food. There’s a corner on every street where something sizzles, tears, boils, or fries. And it’s all fresh—every meal feels alive.
We joined one of those authentic Vietnamese cooking classes, which started with a trip to the bustling local market. I watched as the vendors counted herbs like they were currency—or maybe gold. Our teacher guided us with care, nudging us gently when we hesitated or messed up the rolling of spring rolls.
My fiancée? She was a natural. Me? Less so. But that didn’t matter. By the end, when we sat down to plates full of what we’d created, there was this fullness—not just in the belly, but in the heart. Flavors layered with a sense of accomplishment taste better, if you ask me.
The Lantern Festival That Changed Me
Then there was the lantern festival. If there’s one thing I’ll carry in my core, like a spark that won’t go out, it’s this experience.
The festival is something else. The entire town glows—not in garish neon, but in the warm, comforting light of the silk lanterns. Red, gold, orange…each one with a story, a wish, a dream. The river, the soul of this town, becomes a mirror for them all, shimmering with reflections that seem to stretch out into infinity.
My fiancée’s hand in mine, we bought two lanterns from an elderly woman whose weathered face broke into the gentlest smile I’ve seen in years. With a deep breath, I released mine onto the water, watching as it joined hundreds of others. The moment felt sacred, like I wasn’t just part of the festival. I was part of something bigger.
If you’ve looked up ‘romantic lantern festival in Vietnam,’ picture this—you and your partner under a velvet sky, surrounded by warm, flickering lights, making a wish that might just come true.
Sort Out Your Hoi An Adventure
Before you fall headlong into Hoi An’s charm, make sure you’ve sorted your entry papers through Vietnam Visa Express. It’s a breeze, and they’ll have you sorted in no time. They’ve mastered the art of making travel effortless, so you can focus on moments like these.
One Last Thought
Hoi An isn’t a destination. It’s a feeling. A kaleidoscope of color, light, taste, and sound that takes root in your heart and leaves you changed. Whether you’re wandering its old streets, lazing by its beaches, dressing in tailor-made perfection, or simply floating a lantern down the river—Hoi An becomes a part of you.
If you’re ready for an adventure that stays with you long after you leave, this is your sign. Pack your bags, get your visa sorted, and follow the call. Maybe I’ll see you under the lanterns one night, and we’ll share a quiet nod—because some things, like this place, don’t need words.
Cheers, mates. The world is waiting. 🌍